Guest Blogging in SEO: Complete Guide + My Strategy (2022)
Do you want to guest blog to improve your SEO?
I imagine that if, if not you would not have clicked to see this article.
In this guide, I am going to give you some of the most important keys if we want to appear on other reputable websites
Good guest posting or guest blogging is one of the fundamental keys to making ourselves known to other online audiences, generating traffic to our site, and mainly, continually growing.
This is not a generic guide on guest blogging, here we will talk about:
- How to organize to always be in front of the other blogs.
- What techniques to use to attract attention through your posts.
- How to get the most out of appearing with a guest post on another website.
- It is focused and designed to get SEO juice out of it.
Being able to enter as a guest blogger on other websites and networking with other people in the community should be two of the main tasks of every successful blogger. Still, I have to admit, they were the two most difficult tasks to perform since I've been in the blogging world.
That is why I also need to create this post, to demonstrate the importance it has and to continue reaffirming the impact it can cause on the growth of our web traffic.
And before you start, you need to understand two key concepts:
- On the one hand the definition of guest posting.
- On the other hand, the importance of SEO within this guest post strategy.
What is Guest Posting or Guest Posting?
Guest posting or blogging is the act of collaborating with another website by writing content.
This has many benefits:
- Redirect traffic to our website.
- Generate new interactions with different and new users.
- Make ourselves known to other audiences that may be even larger than ours.
- Possibility of getting backlinks.
- Generate strategic alliances that remain profitable over time with other bloggers.
Later we will explain in more detail all its advantages.
The definition of guest posting that best fits reality is:
"The participation of an author in a blog other than him" and is one of the most common practices within Inbound Marketing strategies.
In other words, guest posting is an essential tool for content marketing.
Advantages of making a guest post on another blog
Now, I will explain in more detail the advantages of guest blogging.
New audiences
The main benefit of doing a guest post is the ability to reach new audiences or new audiences.
If you are just starting with your blog and you have the opportunity to appear in older blogs, have more visits, and have a higher reputation, you should take advantage of it!
For example, one of the guest posts that I have made on the Doppler Email Marketing blog has allowed me to make myself known to the members of its community and has made me get some subscribers, several followers on social networks, and several visits to my Blog.
You create connections and collaborations
It is not only important to create a community, but also to create valuable connections that help distribute your content. Whether on the web or social media, having people online who have commented on your content is always going to be a good sign.
Getting together with other bloggers who are in similar situations to ours can be very beneficial to both parties.
That is why marketers are also bored with the term "quality content" because if you create this type of content, more doors will open for you than you expected.
Including the doors of collaboration.
Indirect Networking
Indirectly, thanks to your guest post, you can network.
Networking, for any entrepreneur, is a tool with enormous potential. It allows us to bond with new people and that opens up a new world of possibilities.
New leads or subscribers
If your content is good enough and generates interest, surely thanks to your guest post on another blog you will get new leads and/or subscribers to your website.
For me, a lead is an indirect way of saying "I bet on your website and it interests me" and that is why I consider it one of the greatest benefits.
Grow your brand reputation
Do you know what a personal brand is and how to create it?
If you already know what personal branding implies, you may have noticed that the more you appear on other blogs or podcasts as a guest, the more people will know you, the more people will be interested in your brand and what you do.
Disadvantages of guest blogging
Are there downsides to guest posting?
For me if.
And one of them is extremely important: the blessed time factor.
Developing a strategy and writing a guest post takes time
The number one reason why not everyone can come up with a guest blogging strategy or not even do one.
Lack of time.
Whether you are an entrepreneur or want to start being one, you will know that our time is limited and therefore we must always prioritize what we need the most.
When you create a website you have a million things to dedicate to. You must design, create social networks, write your blog articles, pay attention to organic positioning, email marketing, and a (practically infinite) list of tasks that we can do, and that are naturally more important than writing as a guest author.
Oh, and you also have to live your life (this is where I think productivity plays an important role).
Therefore, making a guest post on another blog is something that happens to be at the bottom of a long checklist of other more interesting topics.
However, the benefits of guest blogging we have already discussed before and are very good. So now you know, when you have a little spare time you can start writing for other blogs, or at least keep it in mind.
Pressure to do it right
Maybe it's something personal, but I always feel a "good" pressure to do things right and leave people in awe. Hence there is a slight feeling of being pressed.